Ghost and Great ExpectationsPublished Saturday, 5th August, 2017
This blog is a truncated version of an email newsletter sent to my subscribers on the date above.
You have more important things to do than read this email, some of which include: helping to end world hunger, attempting to avert catastrophic climate change, and trying to reverse Brexit. Yet here you are.
Here are some creepy email marketing facts that you probably already know (as a lot of you work in digital media): I can track link clicks and opens and, in a very roundabout way, track how long you read at this email for. Total time 'wasted' to-date: 115 minutes.
Luckily, this email is packed with good, world-changing things. Like how to reverse climate change, how to be kinder to communities you love, and changing tech.
What I've been doing:
I redesigned my website last weekend. It runs on Ghost (more on that later) and their amazing team just shipped version 1.0, so congrats to them.
As mentioned in my last email, I was off to see Great Expectations at an open-air theatre in Oxfordshire. It was cancelled the night before due to bad weather but went ahead (in the rain still) the following afternoon. I admire the actors and actresses who did the whole thing in horrendous weather, the grass slowly turning into a swamp beneath them.
I got a tax rebate of a tenner. It surprises me HMRC doesn't have a charity donation button during the online reclaim process which I, and I bet thousands of others with tiny amounts to claim, would click.
These email newsletters - my writing of them, sending, and your reading of them - are now carbon neutral, along with my website. If you're interested, one email is about 4g of CO2 and one page-view is about 1g. The book, The Carbon Footprint of Everything is all about that.
What I've been reading, hearing, and watching:
I much, much prefer Ghost to Wordpress, which is fantastic if you need a powerhouse website-builder but is far too overpowered for just blogs anymore. If you do blogs (and only blogs), Ghost is where you need to go.
Drawdown is a good book full of hope and optimism. It contains 'the 100 most substantive solutions to reverse global warming', from things like rooftop solar and smart glass to education.
I watched Stacey Dooley Investigates: Kids Selling Drugs Online on BBC iPlayer. I like Stacey's documentaries a lot and although I can't say it shocked me in the same way the producers probably wanted it to, I am always amazed how documentary makers can gain access to crazy places.
Goodbye, Things by Fukui Sasaki is about minimalism. It highlights some interesting cultural differences in consumption and individualism between the U.K./US and Japan. I really like the idea of the city being your floor plan.