Adam Ayrton Stoner

Donating 1%

Apparently I’m an adult now and that means I should take responsibility for the world that I live in.

I think one of the most hands-on ways a person can affect change and support a cause they believe in is by funding it. Giving regularly not only helps protect the causes you care about but it also helps charities plan ahead and make long term investments and improvements that change the world and the lives of people on it.

I donate 1% of my income to causes I believe in, an idea I stole from US environmental charity 1% for The Planet. If you’re looking for some ideas on where you can send your money, this list might be a good start.

I was inspired to write this blog post after watching a video from Dave Erasmus who talks about how the actions we make every day amount not only to the people we become but also the world we want to see. He demonstrates how giving just £1 can quickly turn into a sizeable donation.

The Charities

Cool Earth
Founded: 2007
Cause: Environmental
Cool Earth works alongside rainforest communities to halt deforestation and climate change. They don’t create reserves, buy land, or put up fences, they do it by developing the livelihoods of the people who live near the rainforest, putting it in the hands of the people who rely on it the most.

Founded: 1971
Cause: Environmental
I became enamoured with Greenpeace when they scaled a nearby power station in 2006. They’re on the frontline of the environmental movement in some of the most pressing locations around the world. I appreciate their investigative reporting and disruptive tactics when it comes to standing up for the wellbeing of our planet.

Founded: 1981
Cause: Humanitarian
These guys work in some of the toughest places across the globe to deliver three things: clean drinking water, good toilets, and hygiene training. There are a few charities that handle this goal including and Charity:Water but the trio of water, sanitation and training combined with WaterAid's outreach programme is why I picked them over these other alternatives.

Wikimedia Foundation
Founded: 2003
Cause: Educational
Jimmy Wales, the founder of Wikipedia, becomes the subject of online ridicule every year for asking you to donate some money for letting you freely access to the sum of all human knowledge from the palm of your hand. How dare he! Like Wikipedia and Wikimedia, I believe that advertising affects integrity and I want my knowledge to be free of commercial influence.

I give in other ways not included in the list too. I have a National Trust membership, a National Art Fund pass, and an annual membership to the Green Party. I buy from cooperatives and social enterprises and even ran my own for a while. I bank and invest money ethically in companies I trust and take steps to provide carbon offsets for waste I can’t manage alone. Those things go beyond simple charitable giving and into the realm of lifestyle activism which is why I haven’t included them in my list above. My logic is that if I get something in return for my donation, it's a purchase rather than philanthropy.

If your interest is piqued, I made a list of the charities I support on Twitter so you can follow their updates. Giving is fluid so I'll also update this article with any changes to my habits as I grow.


Some of these updates are mainly so I can track my own giving but I hope they provide some value to you also.

I like Lush's stance in that no money anywhere along their supply chain ends up in the hands of people who stand against their values. That in mind, on 29th August, I donated £12 to WWF's Amazon Emergency appeal to offset all commission earned from a campaign associated with an energy company where oil and gas form part of their portfolio.

On 21st September, I donated to £5 to the World Land Trust's Plant a Tree scheme.

On October 7th, I donated £10 to Extinction Rebellion's Autumn Uprising fund.