Adam Stoner

Ethical alternatives to big brands

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Liza Minnelli was correct when she sang that 'money makes the world go round' and whether you like it or not, we are all people who have to operate within a framework whereby being a consumer and purchasing things is a mandatory act. Because of this, our money is one of the most powerful tools we have in expressing our point of view โ€“ perhaps even more so than the ballot box.

Every act our money is involved in is tacit moral, political, and ethical support. I've written in the past about how one of the most hands-on ways a person can affect change and support a cause they believe in is by funding it. The same is true when it comes to the items we buy and where we decide to keep our money.

The holiday sesason is around the corner and this essay is dedicated to better options.

I highly recommend taking out a digital subscription to Ethical Consumer who have an extensive selection of leaderboards, allowing you to filter companies according to values that are important to you and as an Individual Member of 1% for the Planet, I am somewhat biased in saying: Start with any business that features the 1% for the Planet logo (from the likes of Patagonia to Fathom Analytics and even Pukka Tea) and work from there.

Here are a list of companies I use:

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