Adam Ayrton Stoner

Pantone Colour of The Year: Greenery

Colour has always been an integral part of how a culture expresses the attitudes and emotions of the times.

Every year, the clever bods at Pantone hold a meeting to crown a Colour of The Year, something they feel reflects the mood of the international community. The results from that covered meeting are then published in Pantone View.

Fashion designers, florists, and other companies use it to help guide their designs and plan future products.

In response to the complex social and political landscape left to us, Pantone have picked a vibrant, tangy colour that 'bursts forth in 2017 to provide us with the hope we collectively yearn for'.

Welcome Pantone 15-0343: Greenery.

The Colour of The Year for 2017.

After such a bruising year there’s an international zeitgeist of wanting to take a breath of fresh air. Greenery symbolises the reconnection we seek with nature, and with each other. A lovely, carefully considered colour with lots of symbolism.

It’s clear to see the thinking behind Greenery.

My hopes for 2017 are that it might finally be the year of collective, worldwide, universal climate action. Of compassion and understanding across cultures. Of a renewed investment in ethical alternatives to otherwise incredibly questionable products and processes.

A fresh start. A green start.

Good one, Pantone.

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